Addressing Different Perspectives Metal vs. Pop Music free essay sample

The type of Metal I listen to is reflected by my mood and what I am doing at the time. I find it exhilarating and enjoyable to listen to whilst doing everyday activities. ND it speeds up my pace. The music I listen would also reflect the way I dress and the kind of people I look for to befriend and hang out with. I feel more relaxed around the people whose taste in music is similar to my own. Modern Pop music, however, is not for me. I find it lacks melody and rhythm and Is very repetitive. I cannot stand It when the voice of the singer Is pitched or deepened artificially to Ivory better with the music, which Itself Is mainly computerized.This way, when the songs Is finished and edited, the slinger voice (mostly) Is used merely s a template to build up on and add effects to and comes out sounding almost nothing like the singers original voice (when heard live). We will write a custom essay sample on Addressing Different Perspectives: Metal vs. Pop Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At least a singer in Metal would change the tone of their voice naturally, and to do so they require lots of practice and talent. I also admire the lyrics that go with metal music. Mostly, the lyrics used in Metal or Heavy Metal songs have a deep meaning or many meanings that would usually tell about past experiences of the lyricist and how they deal with that experience on an emotional level.In Metal, the music adds to the drama and rigorousness to the story being told by the lyrics. This story Is usually cryptic, and requires a lot of thought to unravel and understand. Ones understanding of the lyrics will sometimes also depend on their past experiences, and whether they have experienced something similar to whatever the lyrics of the song are telling about. The lyrics In pop music are much different, and usually, much less effort Is put Into them. Even if they are telling a story, the story is often not explained well at all in the rush to quickly get to the catchy chorus (which is usually repeated many times in cost songs).Thus, much less talent is required to write lyrics for a pop song. Unlike in metal music, where the lyrics are usually written by a member of the band or someone with deep involvement in the band, in pop music, they are many times written by a hired lyricist or composer and the singer is then only tasked to sing the song (which is then edited) and with minimal effort finishes a recording session, whilst a Metal band would spend hours practi cing, recording and editing their songs. An example of these comparisons would be: Metallic Brittle Spears Perspective Two: Perspective of a Pop fan. I would find myself listening to mostly Pop music, whose type is also reflected by my catchy and Joyous, with a good beat whilst working at home or Jogging. But then, En Im trying to fall asleep, or relaxing with a book, I would listen to something more peaceful with a calm melody and a slow beat, so that it relaxes me. I agree that some Pop artists such as Brittle Spears (who are really Just given the lyrics to sing, and have their voices completely edited once the song is recorded) are a bit over the pop and dumb, but even then they manage to deliver catchy tunes.There exists, however, a few Pop artists who produce truly beautiful high quality music, without the need of computerized editing or auto-tune as they call it. One such artist would, for example, is Adele. She truly puts her soul and emotion into the lyrics she writes. These lyrics also have a deep meaning and reflect on the lyricist past experiences, Introit the need of being cryptic. While producing songs with a catchy melody, some of her songs truly deserve to be amongst the endless classics of the asss and asss,Inch are still being played daily by many successful Radio Stations. I believe that the lyrics for Metal music do not do their Job well, when it comes to having a deep meaning and making you think about it since you can barely understand what the singer is saying, due to all the shouting and playing with the sounds of certain words. En I listen to most Metal songs, I am filled with an aggressive and negative energy Inch does not go well with my life style. I am immediately in a bad mood and feel my heart beating faster, and that is a feeling that I do not like.

The Bargeboard Look of Victorian Wood Trim

The Bargeboard Look of Victorian Wood Trim Bargeboard is exterior house trim, usually ornately carved, that is attached along the roof line of a gable. Originally, this Victorian wood trim - also called vergeboard or verge board (verge being the end or edge of a thing) - Â   was used to hide the ends of rafters. It hangs from the projecting end of a gable roof. Bargeboards are often elaborately hand-crafted and found on homes in the Carpenter Gothic style and what is commonly known as the Gingerbread cottage. Bargeboards are also sometimes called gableboards and can attach to barge rafters, barge couples, fly rafters, and gable rafters. It is sometimes spelled as two words - barge board. It was commonly used throughout a growing and prosperous America in the late 1800s. Examples of bargeboard can be found on the Helen Hall House in West Dundee, Illinois (c. 1860, remodeled c. 1890) and a typical Victorian-era residence in Hudson, New York. Used as ornamentation, bargeboard must be maintained and replaced to keep the Victorian-era look on todays historic dwellings. Definitions of Bargeboard A board which hangs from the projecting end of a roof, covering the gables; often elaborately carved and ornamented in the Middle Ages.- Dictionary of Architecture and Construction Projecting boards placed against the incline of the gable of a building and hiding the ends of the horizontal roof timbers; sometimes decorated. - The Penguin Dictionary of Architecture In older homes, bargeboards may have already disintegrated, fallen off, and never replaced. The 21st century homeowner might consider adding this detail to restore a historic look to a neglected gable. Look at he many books that illustrate historic designs, and either make it yourself or contract out the job. Dover publishes several books including 200 Victorian Fretwork Designs: Borders, Panels, Medallions and Other Patterns (2006) and Roberts Illustrated Millwork Catalog: A Sourcebook of Turn-of-the-Century Architectural Woodwork (1988). Look for books that specialize in Victorian designs and house trim, especially for Victorian Gingerbread details. Why is it called barge board? So, what is a barge? Although barge can mean a type of boat, this barge comes from the Middle English word berge, meaning a sloping roof. In roof construction, a barge couple or barge rafter is the end rafter; a barge spike is a long spike used in timber construction; and a barge stone is the projecting stone when a gable is built of masonry. Bargeboard is always placed up near the roof, on the piece of roof that overhangs to form a gable. In revivals of Tudor and Gothic style architecture, the pitch of the roof can be very steep. Originally the end rafters - the barge rafters - would extend beyond the wall. These rafter ends could be hidden from view by attaching a bargeboard. The house could achieve greater decoration if the bargeboard was intricately carved. It was a functional architectural detail that has become purely ornamental and character defining. Maintenance of Victorian Wood Trim You can remove rotten bargeboard from a house without harming the structural integrity of the roof. The bargeboard is ornamental and is not necessary. However, you will change the appearance - even the character - of your home if you remove the bargeboard and do not replace it. Changing the style of a home is often not desirable. You do not have to replace rotted bargeboard with the same style if you dont want to, but youll have to check if youre in a historic district. Your local historic commission will want to see what youre doing and will often have good advice and sometimes even historic photos. You also can buy bargeboards. Today its sometimes called running trim or gable trim. Should I buy plastic bargeboard made of PVC so it wont rot? Well, you could, if your house is not in a historic district. However, because bargeboard is an architectural detail found on houses of certain historic eras, would you really want to use plastic? Youre right that PVC may last longer than wood and this trim area does have the potential for a lot of moisture runoff. But vinyl or aluminum that is sold as virtually no maintenance does require cleaning and repair, and its likely to age differently (for example, the color) than the other materials on your house. Mixing wood or masonry with plastic may make your house look a bit artificial. Bargeboard is a decorative detail that gives a house character. Think hard about detracting from the natural character of your home by using a synthetic material. Can I make my own bargeboard? Yes, you can! Buy a book of historical designs and experiment with different patterns and widths. Remember, though, that bargeboard will be easier to paint before you attach it to high places. You might even engage the local public school shop teacher to make your project into a student project. Ensure the proper permissions (e.g., historic commission, building code) before going ahead with any project that changes the look of your house. And remember - if it looks awful, you can always remove it and begin again. Sources Photo of Cape Cod Gingerbread Cottage by KenWiedemann/Getty ImagesPhoto of Helen Hall house by Teemu008 on flickr.com, Creative Commons Attribution-ShareAlike 2.0 GenericPhoto of Hudson, NY house by Barry Winiker/Photolibrary/Getty ImagesDictionary of Architecture and Construction, Cyril M. Harris, ed., McGraw-Hill, 1975, p. 40The Penguin Dictionary of Architecture, 1980, p. 28

Article analysis Essay Example | Topics and Well Written Essays - 1250 words

Article analysis - Essay Example These are the United Kingdom’s power declined in the 19th century following the two major world wars. France power declined and the late 17th century. The adversaries of these two prominent nations exploited the tectonic monetary changes to adopt military and organizational inventions to enhance their rise and merged alliances to monitor domination. Layne predicts that America will experience a similar phenomenon like what befall United Kingdom and France. According to the author, United States will experience multipolarity in the period 2000-2010. Although the subject on unipolarity was handled almost at the end of the given time period, Layne holds that United States power remains supreme. Nevertheless, he disagrees that America is in some way immune to realists’ views, eventually concluding that Washington ought to espouse to a constrained â€Å"off-shore balancing† policy instead of wasting its might trying to control the globe. Review Realist view of interna tional relations sees global politics and interactions as being propelled by individual interests of countries. This view perceives nations struggle for supremacy in order to enhance and preserve their economic and military wellbeing in rivalry with other nations. This view was portrayed by America’s invasion of Iraq in 2003, which critic’s of Layne agree with. America used its military might to uphold the realists’ view. However, questions arise as to whether Iraq’s incursion by United States made sense. In the Washington post, Ignatius (2013) holds that invading Iraq in a bid to topple the then Iraqi’s president Saddam Hussein was one of the biggest policy mistake in the contemporary American history. Such decision by America saw an increase in international actors condemning its act marking the emergence of criticism against America’s misuse of its global power. In addition, United States invaded Afghanistan after the September 11 attack, though the rivalry seems to date back in 1979 during the cold war era. As the era of the cold war came to an end, some scholars and analysts saw the emergence of modern cold war era by the United States. The actions of United States make it appear more like an heir of the cold war. The United States emerged as the global power among the preeminent participants of the cold war. However, the country needed to show and exercise worldwide leadership in order to uphold and preserve its standing as the global leader and superpower. These incursions are criticized as they go against the United Nations charter. The open criticism of United States action is a clear sign that America’s unipolar moment is indeed coming to an end as Layne asserts. In the recent past, actions of United States and other world players perfectly present the fulfillment of Layne’s assertion that great powers are starting to rival America through hard and soft balancing of power. Technological, economi c, and political actions of other world powers just reinforces Layne’s point of view that unipolar moment of the United States is ending soon. For illustration, China is emerging as a United States rival in economic might. During the global recession that hit America hard, China’s economy was expanding. India and China economies have recently been distinguished as the main global powers countering United States. Seib, (2012) in his opinion in the New

Vietnamese History in the 20th Century Essay Example | Topics and Well Written Essays - 750 words

Vietnamese History in the 20th Century - Essay Example Vietnam, however, suffered more internal repression as it was internally isolated because of continued cold war. With the helm of President Dwight Eisenhower and John Kennedy, Vietnam was able to make economic policy reforms, that have made it enjoy marked economic growth and reduced political repression, but corruption was still evident. The leadership styles of these leaders have had both effective and ineffective qualities. Vietnam was under the rule of France, for the better part of the 20th century. Geneva conference of 1954 left Vietnam divided, with the North being ruled by Ho Chi Minh of the communist government and the South being ruled by Ngo Dinh Diem, who was supported by the US. Between 1954 and 1975, the 2nd Indochina War between Vietnam’s Peoples Army and Vietnam Congress from the North brought Vietnam unification but under communist rule, with the south being supported by the US. With US military support, the southerners were able to maintain their independence. Two years later, US forces withdrew and South Vietnam fell again to the communists. During the times that the US were involved in the war, it is estimated that 3 million people lost their lives while 4 million were seriously injured. In 1978 to 1989, the international isolation of Vietnam extended its relations with the United States. The US barred normal ties with Vietnam for as long their forces remained in Cambodia, besides citing its minimal cooperation so as to account for Americans missing in action, as an obstacle to their relations.  

Proposal H And M Relationship Marketing Marketing Essay

Proposal H And M Relationship Marketing Marketing Essay Introduction A market entry strategy maps out how to sell, deliver and distribute HMs products in another country such as India. When products and services are exported to another country, the strategy will define ways of obtaining contracts and delivering them in that country. If HM has decided to conquer the international market in India, it is opened to many choices. These options may include the cost, risk and the degree of control that the company will encounter in the country. In entering an international business, it is important that the management of the HM should be able to choose marketing entry strategies and carefully choose the product that the company will market in India. Exporting, is the simplest form of marketing entry strategy which includes direct or indirect method such as using an agent, in the case of direct method and counter trade if the company opted to implement an indirect method. Due to technological advances, direct marketing is staging a comeback, leading to a relationship orientation. Moreover, since HM wants to be known globally, there are many other ways the company can choose from like joint venture or export processing zone. The management of HM may decide to choose the export strategy and include in their operation the specific channels to market their product. Relationship marketing has revolutionized the traditional marketing and has become the biggest paradigmatic shift in marketing practice in recent decades.It has not only changed customers to advocate by replacing customer satisfaction by customer delight but has also increased quality service offers that exceeds expectations. Similarly, it will open new horizons for HM. It will trigger the HM to introduce new products and services. According to Berry and Parasuraman (1991: 25) relationship marketing concerns attracting, developing and retaining customer relationships. Relationship marketing will provide HM with necessary selling approach to cope with various challenges, set by the modern market in India. Relationship marketing transforms single usage to multiple service usage and will strengthen HM by providing them the wherewithal with which they can carry out effective customer services in India. Nowadays, competition in fashion industry and demands of customers are increasing constantly. They demand for global fashion company like HM where there are provisions for an incentive to the customer. So, strong commitment to customer care, attraction and maintenance at all levels are the top priority of HM, while dealing with the customers. Relationship marketing will help HM to overcome these problems and make the sales procedures much simpler. Palmer (2001) enumerated the components of relationship marketing as being: a focus on customer loyalty and retention; long term orientation; tracing identifiable buyers; distinguishing different levels of relationship between the buyer and the seller; high levels of customer dedication; and service quality as being the responsibility of every employee. Relationship marketing will transform indifferent customers into loyal clientele and emphasizes on their retention. Customer retention is the means to delivering long-term profitability in H M. Customer relationships management focuses on customer retention, and customer retention is believed to be more profitable than customer acquisition. Dawkins and Reichheld (1990) found that higher retention rate leads to higher net present value of customers. The longer customers can be retained by HM, the more and more tangible benefits will accrue from a sustained income stream. The end goal of relationship marketing is profit for HM. Saren and Tzokas (2000) raised the usefulness of relationship marketing in creating unique, difficult to imitate knowledge through the processes of interaction and dialogue with the customer. Knowledge about customers can only be enhanced if HM is able to maintain lasting relationships with their customers. The determinants of store choice, customer loyalty, patronage behaviour, customer retention and relationship marketing have been widely studied around the globe. Therefore, a considerable volume of literature exists, especially regarding fashion industry. However, there is still considerable scope for research in this field as the environment of fashion industry is in a constant state of flux and the emergence of new store formats in India has led to dramatic changes in consumer behaviour. New and existing fashion industry tend to provide a completely new experience for their consumers by offering sophisticated customer service, a wide and assorted variety of goods, breakfast ambience, quality imported and branded products. Since, fashion has invading people style of living and HMs the product that has been chosen to go international market. Hence, this research will suggest a marketing entry strategy for HM using Porters Five Forces model (Porter, 1980) and SWOT analysis of other HM companies in other countries. The company is a new entrant to the Indian Market, thus, this paper will provide a marketing entry strategy analysis for the company as it invade the market in India. Competitors Analysis Competitors analysis is very important since HM is a new entrant within the market place. It is essential so that the HM will be able to know their competitors and the possible strategy that they may use to level up such competitors and know the needs of the target market. Thus, this means that HM will enter the India as a beginning industry considering many competitors within the market place. Marketing Entry Analysis Utilizing Marketing Mix Marketing is considered as one of the most important element underpinning successful business creation and because of its complex applications, marketing is defined in a variety of ways (Sheth, Gardner, and Garrett 1988). According to Elliot (1990), the marketing concept was first promulgated in the late 1950s. The importance of marketing concept incorporates oft-repeated elements such as: customer orientation; integrated marketing efforts; and resultant profitability (Elliot, 1990). The marketing mix principles can be adjusted on a frequent basis to meet the changing needs of the target market and other dynamics of marketing environment (McCarthy, 2004). In relation to marketing plan, marketing mix includes both short term and long term strategies makes for a more profitable marketing mix. Long term strategies build brand/company awareness and give sales revenue a permanent, gradual boost. Short term strategies create a temporary, immediate revenue boost by giving buyers an incentive to purchase. By implementing both long and short term strategies, you can attend to immediate sales goals while building your business reputation and goodwill (Kyle, 2004). 1.1. Product HM AB (originally known as Hennes Mauritz) is a Swedish clothing company, known for retail of low-cost designer clothings. It was established in Và ¤sterà ¥s in Sweden in 1947 by Erling Persson, though at the time it only sold womens clothing and was called Hennes, which means hers in Swedish. Persson acquired the premises and inventory of a Stockholm hunting equipment store named Mauritz Widforss in 1968. Persson expanded into menswear and renamed the store to Hennes Mauritz, later abbreviated to HM (www.hm.com). H M is the worlds favourite and preferred designer of apparels and clothing for man and women. In addition, H M is also known not only for their fashion cosmetic but because of the quality of the clothes designed durability and the funkiness of its clothes. Through the online stores, HM provides the regional, continental and European Market an exclusive clothing designs. The main goal of HM is to provide innovative designs of apparels and clothes for different types of people in different countries all over the world. The company is known because of its strategy of providing clothing designs exclusively for each countrys preferences and needs. 1.2. Pricing H M is believed to have advantages when it comes to its pricing tactic. In order to be known into the market place and as a new entrant, the company will provide its target market with an affordable cost while providing them a high quality products and services. The company will be given the customer and client a price that is lesser than its competitors so that the consumer will be enhanced to buy and patronize the H M clothes and cosmetics. 1.3. Placement/Distribution The HMs products will be distributed directly to its clients and consumers in order to be known in the market place. HM products can utilize joint venture strategies with distinguished distributor of apparels, clothes and cosmetics, providing them with great offers, so as to market the product of the H M internationally. In 2003, HM announced its entry into the traditionally exclusive Milan fashion scene. It remains to be seen if HM and other low-end retailers will be able to find a market there. In February 2004, The Gap, another prominent international retailer, sold off all of its German outlets to its competitor, HM. HM launched its first American outlet on March 31, 2000 on New Yorks famous Fifth Avenue. Following the success its stores, additional outlets were opened in the SoHo, Gramercy, and Herald Square areas of Manhattan, followed by outlets in Upstate New York in Syracuse, Utica, and West Nyack. The brand then expanded to other regions of the country, including Chicago and its outlying suburbs. The first two HM stores to appear on the West Coast of the US opened in San Francisco, California on November 19th, 2005. HM opened its first Canadian store in Fairview Mall in Toronto and soon after, its store in Torontos Eaton Centre was opened in March 2004. Following great financial success, HM opened ten other stores within the Greater Toronto Area. Stores were also opened in Montreal in Spring 2006. HM continued its expansion in the Canadian market and doubled the number of stores in 2006. It planned new markets include Barrie, Hamilton, London, Kitchener/Cambridge/Waterloo, St. Catharines and Windsor and Ontario market, Fairview (Pointe Claire) shopping centre, Rockland Centre, the Galeries dAnjou and the Carrefour Laval. (www.hm.com) 1.4. Promotion/Communication HM can use video advertisements, print advertisements and the concept of e-marketing to promote its products. These promotion and communication strategy will tend to meet the consumers form different places everywhere, especially those target markets or the consumers in the working place. Moreover, since the trend in the market place today is the usage of e-marketing, the company will provide a website that any client can access. The use of the Internet is changing technologically advanced marketing overnight while different industries have been trying to use it as part of their marketing strategy. It does not only reconfigured the way different firms do business and the way the consumers buy goods and services but it also become instrumental in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel (Donthu and Garcia, 1999). E-marketing is a powerful tool used that can be used by HM. E-marketing is defined as the process of achieving marketing objectives through the use of electronic communications technology (ICT). Smith and Chaffey (2001) have provided a 5Ss learning devices on how the internet can be applied by all business firms for different e-marketing tactics. These 5Ss are useful for HM and are se lling, serve, speak, save and sizzle. E-marketing or online marketing strategy can be used by HM to market its products. Thus, the HM has created its own website (www.hm.com). HM will use the e-marketing strategy is to keep in touch to different internet users and to be able to attract more clients and consumers. HM will use e-marketing to accelerate its business portfolio whether the user of the website is a customer, employee, stockholders, vendors, retailers or end customers. 1.5. Market Segmentation Marketing segmentation is defined as an aggregating process clustering people with similar needs into a market segment (Perreault McCarthy, 2002: 74). According to Ravesteyn (2005), customer segmentation is critical for an effective relationship marketing strategy. HM will provide its target consumers for its product by using market segmentation strategy. The segmentation of the market is a critical aspect of relationship marketing and the segmentation of business customers by HM must be in line with the different levels of relationship offered by the company. They need to make use of relationship marketing and management at segment or market level to identify the target market they intend pursuing (Stewart, 1995). Primarily, the context of the market segmentation for this company will be the Psychographics. Strydom, Cant Jooste (2000) identify the following four types of segmentation: demographic, geographic, psychographic and behavioural segmentation. Psychographics includes soc ial class, lifestyle, and personality variables (Chiagouris and Kahle, 2000). The end result of using these variables is a psychological profile of each market segment. Issues also examined the customers loyalties, habits and self-concept. Social class describes how individuals want their office automation will meet their comfort and satisfaction, what they consider important about their immediate surroundings, their opinions on various issues, and their interests. As lifestyle studies concentrates on what the consumer requires, using these study results as marketing strategies eventually became a marketing concept. The marketing concept is a basic philosophy that maintains that HM should endeavour to satisfy the needs and wants of customers through a coordinated set of activities that also allows the HM to achieve its goals at a profit. The HM must be able to consider its consumer, especially the demands of the consumer so as to let the business have an opportunity of having an expansion of its business portfolio as required by the consumers. The focus of this overview is on the behavioural segmentation process, which refers to the segmentation of buyers or customers into groups on the basis of their knowledge of, attitude towards, use of or response to a product or service of a HM. The behavioural variables identified by Kotler (2000) include: Occasions occasional buyers develop needs, purchase, or use products. Benefits refer to the benefits that buyers seek. User status includes potential users, regular users, non-users, first-time users or ex-users. Usage rate will include light, medium or heavy users. Loyalty status are classified as hard-core loyals, split loyals, shifting loyals and switchers. Buyers-readiness stages where the customers are either aware or unaware of the product or service, informed, interested, have a desire for the product or service and have intent to buy. Attitude enthusiastic, positive, indifferent, negative and hostile. Research Objectives: Relationship marketing will contribute significantly to the development of HM in India. Therefore, it becomes essential to study its applications in a fashion company in India. This study fulfils this need. The study addresses the different pros and cons of relationship marketing in a fashion company in India. Thus, the general purpose of this research investigation is to identify, describe and analyse factors that have an impact on relationship marketing, customer retention and customer acquisition in Indian fashion context. The main objectives of this study are given below, To identify, describe and analyse factors that will have an impact on relationship marketing, customer retention and customer acquisition in a fashion company and at HM in India. To appraise the views of customers of HM in India, how they feel about the companys relationship with them. To gain insight on how HM in India build customer relationship marketing tactics. To understand and determine the mediating role of customer behavior between relationship marketing and customer retention and acquisition. To indentify the market entry strategies for HM in India. Research Questions: What is the relationship marketing tactics practiced by the HM in India? What is the market entry strategy practiced by the HM in India? Deliverables: As it has been described in the objectives of the research project that the main purpose of this study is to examine the market entry strategies and relationship marketing by HM in India and customer relationships in Fashion Company and to find out how fashion company relationships with customers promotes its entry in India. The final product of this research project will be a report, containing the HMs relationship strategy and market entry strategy in India, what are their advantages and disadvantages. The report will contain the perceptions of employee and customers. Finally, the report will highlight some relationship marketing problems of HM and a fashion company and suggest some guidelines to remove these problems and improve its customers base in India. Research Methodology: Interested customer and would be customers of HM in India will be approached to collect the data. There are two kinds of data. Primary data Secondary data Primary data includes the information about relationship marketing and market entry strategy available from customers of HM in India. This also includes responses by the different employee of HM on the shop-floor. Secondary data will tell about the impact of relationship marketing in the retailers and the data has been available in their system. To collect the data, retailers employees, posted at different positions, will be contacted. Similarly, to assess the changes in retail services, caused by the relationship marketing, customers views will also be found out. The tools to collect this data will be the surveys. For this, employees and customers will be interviewed, where as to know the views of customers, different questionnaires will be prepared to ask them different questions. To analyze the collected data, different statistical techniques will be used. Qualitative research can be referred to as the opposite of quantitative research method. Any research method has its advantages and it disadvantages. Qualitative research is a study done that produces its results and findings that do not result from statistical means or other method of quantification. This method of inquiry requires a high level of intelligence and experience from the researcher to arrive at a more realistic and targeted data from the respondent. Quantitative research is referred to as a measurement of how people feel, think or act in a particular way and that this survey tend to include large samples from fifty to any number of interviews, structured questionnaires containing mostly closed questions that require questions along with set responds. This involves the clear statement of variables i.e. specifying the dependent and the independent variable. Resources: The most important thing to carry out any research project is to know the background, research objectives, and research methodology of the research project. For this literature is searched out. The University Library will be the primary source to review the literature. Books in hard and soft form will be obtained from the library. Similarly, different research journals and articles in the library will be valuable assets to prepare a comprehensive research report. To prepare the questionnaires, surveys done by Fashion Company to know the relationship marketing and market entry strategy will be used. Similarly new questionnaires, depending on the situation, will also be prepared. Project Plan: The project is divided into three stages. Literature review Interviews of employees of HM and their customers Report writing Literature Review: To carry out any research project, a research must be able to review the literature. This makes researcher aware of work, done by other people in the respective field. The main source of literature is the journals, in which different researchers publish their findings of problems. Interviews of retail employees and customers: In order to collect information on the impact of market entry strategy and know impact on relationship marketing in the Indian fashion company, the employees of HM will be interviewed. They will be asked about the positive and negative points of relationship marketing utilization in their stores. Similarly, customer views will be taken through the interviews. Considering all these views, suggestion to improve the customer services will be advised. Report writing: The final product of the research project will be a written report. The structure of my report will be divided in following categories, Introduction: In the introduction, the market entry strategy and history of relationship marketing use in fashion sector will be discussed and how different relationship marketing systems will be used to address the issues of HM, with the passage of time. Aims and objectives: In this part of report, purpose of the research project will be stated very clearly; what are the aims of the study and what are the problems, which will be discussed in the report. Research methodology: This is the core part of the report. After stating the problem, different research methodologies will be explained to gather the data. The primary source will be the interviews of the employees and customers. From these interviews, impact of relationship marketing and market entry strategy of HM will be assessed. The questions asked to employees and customers will be provided in the appendix of report. Conclusions: After describing the problems and research methods, suggestion will be advised to eliminate the highlighted problems. Risk: In order to carry out any research project, it is very important to study all the aspects of the project. One of the main aspects regarding any project is the risks involved. There are also some risks involved, regarding the research project under consideration. One risk can be privacy. HM employees can be duty-bound and show reluctance to give information about their working procedures and on relationship marketing operations, used in the fashion company. Impact and Beneficiaries of Research: The main objective of this research activity is to investigate the market entry strategies and relationship marketing by HM in India and customer relationships in Fashion Company and to find out how fashion company relationships with customers promotes its entry in India. This research can be very helpful for the fashion sector. For instance, it will analyze the effectiveness of relationship marketing and its market entry strategies in India. It will determine the views of HM employees about the introduction of relationship marketing in their working environment. From this, both positive and negative points about the role of relationship marketing in the fashion sector, put forward by the HM employees, can be known. Similarly, the customers views about the insertion of relationship marketing and the effect of HMs market entry strategy can be found out. Customers level of satisfaction about the HMs customer services can be assessed. This report will also show the comparison of differe nt strategies among different HMs companies worldwide and how they use relationship marketing to achieve the same target. By knowing the views of customers through this study, their difficulties while dealing with HM, can also be discovered. This report will also address these issues and suggest solutions to eradicate these problems. So, the major beneficiaries of this report are the management of HM and by considering the suggestions of the report, they can improve their market entry strategies, customer services and hence the customer relationship from HM will be invigorated.

Comparing Women by Henry James and Charlotte Perkins Gilman Essay

Comparing Women by Henry James and Charlotte Perkins Gilman In American literature, women have been portrayed differently depending on the sex and race of the author. Henry James who wrote â€Å"Daisy Miller: A Study† (1878) characterized Daisy as a tramp who breaks expatriate social customs. When a male writes about a woman, she is sometimes portrayed as a troublemaker and often up to no good. On the other hand, in Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† (1892), the narrator is trapped by domestic life. When a woman writes about women, they are usually victims of their society. James and Gilman each seem to display women differently because of their own sex, personal preferences, and experiences. Henry James, a white male, shows the reader what happens to a young lady when she isn’t conservative and goes around town with men without supervision. Daisy Miller was perceived as a tramp because of her actions and the society during this time period. The main character of â€Å"Daisy Miller: A Study† (1978) is Miss Daisy Miller, an American girl, who is traveling with her mother and brother in Vevey and Rome. Throughout her traveling, Daisy’s actions were considered inappropriate for a young unmarried woman. During her first visit to Vevey, she began to converse with Winterbourne, an American male that is visiting his aunt in Vevey, without a chaperone. In Vevey at this particular time, it was very inappropriate for a girl to talk to a man unattended by either a chaperone or her mother. James states, â€Å"In Geneva, as he had been perfectly aware, a young man was not at liberty to speak to a young unmarried lady†¦he wondered if he had gone too f ar; but he decided that he must advance farther, rather than retreat† (471). Ev... .... Works Cited Dock, Julie Bates, Allen, Daphne Ryan, Palaris, Jennifer, and Tracy, Kristen. â€Å"‘But One Expects That’: Charlotte Perkins Gilman’s ‘The Yellow Wallpaper’ and the Shifting Light of Scholarship.† PMLA 111 (1996): 52-65. JSTOR. Penn State U. 7 April 2005. Gilman, Charlotte Perkins. â€Å"The Yellow Wallpaper.† Ed. Nina Baym. The Norton Anthology of American Literature. New York: W.W. Norton & Company, 2003. 832-844. ---. â€Å"Why I wrote ‘The Yellow Wallpaper.’† Ed. Nina Baym. The Norton Anthology of American Literature. New York: W.W. Norton & Company, 2003. 844-845. James, Henry. â€Å"Daisy Miller: A Study.† Ed. Nina Baym. The Norton Anthology of American Literature. New York: W.W. Norton & Company, 2003. 468-506. Ohmann, Carol. â€Å"Daisy Miller: A Study of Changing Intentions.† American Literature 36 (1964): 1-11. JSTOR. Penn State U. 3 Feb 2005.

Gaining Independence

Gaining Independence Many parents stand by in frustration wondering how they can help a challenged child develop new skills. The very first step to completing this task is ridding our minds of the word disabled. The dictionary defines disabled as an umbrella term for someone who is being incapacitated by illness or injury or in broad terms physically or mentally impaired. The biggest gift we can give our children is independence. Independence is freedom from dependency of us. That’s what every mother wants, her child to fly from the nest and live a life of happiness and freedom.Another thing we can do for our children is step back and allow them to struggle a bit. Remember the saying: â€Å"necessity is the mother of invention? † What that means is through necessity, people become creative and make do with the things they do have. It makes them more kind, compassionate and grateful towards life. Through struggles a child learns perseverance. Perseverance will fuel a chi ld with the energy to work hard at developing skills and build self esteem. The natural inclination of a parent is to swoop in and rescue the child when they struggle, or cry or attempt to give up because a learning experience has challenged them.Unfortunately, by rescuing our children we are unconsciously conditioning them to be dependent on us. And that is something that can be prevented. Disabled children can be independent; they just need to show them how. First, help them find their own strengths. Everyone has a strong suit or strength. Whether its compassion, or math. But, everyone does. So, develop these strong suits and strengths and capitalize on the things they CAN do. Second, don’t use the word disability as an excuse. Everyone has some adversity or challenge to overcome. EVERYONE.But, where appropriate, hold your child to the same standards as you would with any other child. Doing so, will make him or her stronger in the long run and give them the best chance to s ucceed and function more independently. Third be there to help, Independence doesn’t mean dropping someone in the middle of the ocean. Growing up pis a difficult enough for any child and can be stressful at many different levels. Knowing they have a safety net is critical part of developing confidence and allows them to stretch their abilities without being frozen by overwhelming fear of failure.Fourth, you have to be avoid giving your child directions all the time. Otherwise they will never become independent. It is a good idea to supervise your child, but you should avoid correcting their actions and behaviors in front of others Generally it is best to show your kid how to do things and let them learn from their mistakes. It is always better to help your child rather than criticizing their actions. In conclusion, always put the person first, not their disability. Anyone with a disability would rather people to see them. Not their disability, simply because they are a person . Not a disability.